Digital Divide

The direct contribution of market share of Tourism International Arrivals to Africa of 47m- is under 5% and market share of Tourism International Receipts USD 28 billion is under 3% in 2008. The majority (+70%) of tourism suppliers in Africa are not digitally enabled today and consequently only accessible through foreign 3rd party intermediaries. Those that are lose +35% of revenue margin through a lack of cohesive tourism planning, management, branding, distribution and marketing.

Such as with other industry sectors African tourism and hospitality consequently relies on international networks and corporations affecting their ability to self-manage in a sustainable and profitable manner. The African Tourism System provides Tourism Authorities with the capability to move immediately from a passive role in the branding of their destination and management of their tourism assets to a more proactive approach. This is based on providing a DIGITAL PLATFORM across the private sector, closing the digital divide and empowering the entire destination toward a smart sustainable tourism enterprise including building export value to the nation and increased margin to the private sector based on 100% returns.