Digital Marketing

Competitive Area

The online and digital market place is vast and cluttered covering;

1. front end web designers

2. ICT solution providers

3. CMS/CRS/PMS providers 

4. IDS/ADS/GDS channel & distribution management 

5. travel agents, travel merchants, hotel booking services, online comparison sites and

6. Guides, planning and social media/review/blogs all of whom are selling product under various white labels.

Please click on image to enlarge

With the exponential rise of online planning and bookings this clutter will continue to grow both for the product suppliers and consumers

The IX network is based on providing each destination with the platform for; creation, collaboration, aggregation of ALL product at a grass roots level for onward distribution through all channels using the tourism board as the primary gateway to the country’s tourism assets.

This approach allows local suppliers to be more proactive in their product creation and more in control of their business from a digital perspective. In addition to tourism authorities being able to take a much stronger branding of the country, more proactive in the promotion of the destination and retain a much larger share of foreign exchange spent in the destination to increase tourism export value.

The digital networks allow for much greater transparency in product choice, availability and price.